In one of the previous post I was writing about estimates and commitments. I felt that this is an important topic because life shows that very often deadlines are beyond our control. I don’t know if it was only me, but I was living in a world where deadlines were always a matter of negotiations between a client and a supplier. Apparently this is not true for web development industry. This surprising (at least for me) truth was uncovered for me very recently when talking with the COO at Cognifide – Stuart Dean.
But if you think about it for a while, it actually makes sense. You have to realize that our clients are typically marketers. And for them, new website is most often only a part of a bigger venture. It can be a launch of a new product, new marketing campaign or some important for given industry conference. So from our client’s point of view all subprojects should end in more or less the same time. If one subproject has a delay then entire venture has a delay. In consequence new product or new campaign will be launched a few weeks later. And a few weeks delay can be converted into money not earned because of it.
Those are the market conditions we are living in. That’s why quite often we don’t have much room to negotiate deadlines. And that’s why the way to win and sign new contract is to come up with a realistic plan to meet those deadlines. Then simply we have to deliver them on time. I know – it’s easy to say, no so easy to do. But also that’s all what it takes to keep clients happy.